Alepa: Block Wish

Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.

Campaign details

Brand: AlepaBrand owner: HOK-Elanto | S GroupLead agency: SOK MediaContributing agencies: Carat Finland, Accenture, WörksCountry: FinlandIndustries: Supermarkets & grocery storesMedia channels: Email marketing, Mobile & apps, Point of purchase, in-store, Social media, Voice, chatbotsBudget: Up to 500k

Executive summary

Increasingly personalised online shopping is changing the way we are wired: we have come to expect similar personalised experiences in the physical world as well – even when buying daily groceries.

Although Alepa offers most day-to-day grocery products, its stores are unable to stock every...

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