Air New Zealand: Launch of the Airpoints Partner Coalition - Air New Zealand

Air New Zealand, New Zealand's flag carrier airline, was able to clearly connect the airline's core product (travel) with a much broader day-to-day retail loyalty experience to achieve a 70% uplift in Airpoints Dollar issuance.

Agency: TRACK New Zealand

Objectives

Business (Year 1):

  • Retain and educate 250,000 Airpoints members (per month) previously earning Airpoints Dollars through the old retail coalition model
  • Acquire and engage additional active members per month to 275,000
  • Transition 85% of the existing active base to the Airpoints retail coalition
  • Issue 7.3m in Airpoints Dollars (an increase of 5m on the old coalition model accruals)

Brand:

  • Heighten awareness, advocacy for Airpoints at critical point of conversion
  • Build retail earning proposition showcasing everyday earning
  • Retain and re-educate Airpoints members previously earning under the old coalition model
  • Activate air-only and non-air active members...

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