Campaign details
Brand: AetnaAgency: AetnaCountry: USA
Marketing Context
Our first-time campaign is designed to be relevant to all audiences since achieving good health is a universal goal. However our target markets were: Jacksonville, Houston, Atlanta and Philadelphia. To give our campaign even more local impact, our advertising also used custom, local photography that depicts:
- Epic locations that are both recognizable and bring a sense of pride to the residents of the city;
- People engaged in activities that represent a unique, individual health journey, ambition or activity.
Campaign Planning
The campaign is centered on: You don't...