Advanced: FairITales

Advanced Business Solutions, a software company, incorporated sector issues into common tales with its ‘FairITales’ campaign in the UK, to encourage consumers to look to its brand for a ‘happily ever after’.

Campaign background

Addressing the IT providers who over promise and under-deliver, Advanced came to the rescue with 'right first time' fit-for-purpose solutions.

Providing a fairytale ending that will work for any business.

Strategy

Looking at the fundamental truth of IT providers out there who were providing bad service, Graymatter needed to rebuild trust.

Placing 'right first time' solutions at the heart of the campaign, the team had to align the communications funnel, as well as implementing clear internal communications.

A business wide campaign that was bold and easy to differentiate from others.

This would help establish Advanced as a centre...

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