Adstats: UK adspend forecast
Total UK adspend is predicted to rise by 5.6% this year, following estimated growth of 6.1 % in 2015, according to the latest data from the Advertising Association/Warc UK Expenditure Report. Adspend is estimated to have reached £ 19.7bn in 2015, and is forecast to exceed £20bn for the first time this year. Within this, internet is expected to be the largest medium with spend of £9.1 bn, 35% of which will come from mobile ads. The data also shows the shift in the allocation of ad budgets as a result of the digital revolution. In...