Adstats: Print and digital publishing

Data for 12 key markets from WARC’s International Ad Forecast show that total print ad revenue – across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year.

Data for 12 key markets from WARC's International Ad Forecast, show that total print ad revenue –across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year. Print (advertising and circulation) still accounts for over 90% of newsbrands' revenue worldwide, although the majority now comes from circulation. A 2017 survey of 250 news industry decision-makers found that many believe their business models will need to radically change to meet future expectations. By 2022, most (21%) believe non-traditional income (outside circulation, subscriptions and...

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