Adstats: Out of home

This Adstats uses various data sources to look at the growth in out-of-home advertising across the world.

WARC expects global out of home (OOH) adspend to increase 3.2% in 2018 to US$32.0bn, following a year of flat growth in 2017. The channel accounts for 5.7% of total global adspend and has largely maintained its long-term share. Growth is being fuelled by the rapid expansion of digital OOH and forecasts from PwC suggest that by 2021, digital will take an estimated 44.6% share of the global OOH total. The latest Global Marketing Index shows OOH budgets are rising in Asia-Pacific but dipping marginally in both the Americas and Europe. The majority of global OOH is concentrated in Asia-Pacific...

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