Adstats: Global media consumption

Reveals the findings from a GlobalWebIndex survey of internet users aged 16 to 64 years old, from 34 countries.

Internet users aged 16-64 from 34 countries included in a GlobalWebIndex survey spent a total of 11:23 hours per day consuming media in 2017, a figure which includes time spent on multiple media simultaneously. Approximately 60% was spent online – 33% via PC and 27% via mobile. Globally, 69% of people used a mobile phone while watching TV, up sharply from 50% in 2012, but not uniformly – only 54% of North Americans and Europeans did so, compared with 75% in the rest of the world. By contrast, laptop use has dropped from 50% to 33% over the same period....

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