Adstats: China

The Chinese ad market is already the world's fourth largest in terms of ad spend. These charts include data on top-spending categories, media dwell time, population and factors in the decision to purchase.

Adstats: China

The Chinese ad market is already the world's fourth-largest in terms of spend.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Share of ad spend market
  • Share of ad spend by top 5 categories
  • Attitudes to brands and social status by tier group
  • Time spent by medium by tier group
  • Ad spend by medium
  • Population by age and sex
  • Favourite online activities by tier group
  • Most important factor when deciding to purchase

Key points include:

  • China is growing fast, and is likely to overtake Germany and...

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