Adstats: China
The Chinese ad market is already the world's fourth-largest in terms of spend.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Share of ad spend market
- Share of ad spend by top 5 categories
- Attitudes to brands and social status by tier group
- Time spent by medium by tier group
- Ad spend by medium
- Population by age and sex
- Favourite online activities by tier group
- Most important factor when deciding to purchase
Key points include:
- China is growing fast, and is likely to overtake Germany and...