Agency: Abby Priest

Objectives

Adobe Creative Cloud is the world-leading producer of digital creative tools. In 2017 they wanted to inspire creative professionals to paint digitally. With the aim to enhance their brand vision of ‘thought leadership in creativity', increase active use in Photoshop CC and generate new subscribers.

Objectives

  • Target: 1000 brush set downloads.
  • Target: 12,000 new Adobe Creative Cloud subscribers.
  • Target: 250,000,000 gross media impressions.

Strategy

Adobe Photoshop CC offers many technical features and possibilities. But to get our target group (creative professionals) to paint digitally, we needed to create something with a soul, something unique beyond the technology and software. Our solution was to provide the professional Adobe community with a free asset that enhanced their brand vision of ‘thought leadership in creativity'. Encouraging and inspiring our target audience to download the unique brush set and paint with a forgotten part of art history.

Creative solution