Women’s sport: From niche to mainstream

A guide for brands exploring the growing potential of women’s sport as a platform for sponsorship.

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

You may know that women’s sport is on the up, but the real picture is even more positive. You see, women’s sport has become, well, just sport. A good team will attract a major audience of sports fans, both male and female.

The perception, according to a recent study by MediaCom Real World insights, might be that 76% of fans of women’s football are women but the reality is that just 36% are. Nearly two-thirds of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands