Creating a sports sponsorship framework
This article is part of a series of articles on creating a sports sponsorship framework. Read more.
You may know that women’s sport is on the up, but the real picture is even more positive. You see, women’s sport has become, well, just sport. A good team will attract a major audience of sports fans, both male and female.
The perception, according to a recent study by MediaCom Real World insights, might be that 76% of fans of women’s football are women but the reality is that just 36% are. Nearly two-thirds of...