Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
The digital health revolution has ushered in an era of data-powered insight for patients, thanks to a proliferation of apps, wearables and digital tools.
Undoubtedly, data is a powerful tool for optimising health, but there’s a tension. Namely, the need to surrender personal data, in circumstances that are often confused and opaque. Such tensions are nothing new, but when it comes to health, the data shared is acutely sensitive and potentially, intrusive....