Campaign details
Brand: Grads of LifeBrand owner: Ad CouncilLead agency: 22squaredCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Right now, six million young adults are not employed or in school. Meanwhile, there are four million job openings out there, with two thirds of employers saying they have trouble finding new hires.
The problem? Hiring managers spend an average of only seven seconds looking at a resume. That's a huge barrier to overcome, especially...