Grads of Life: 7-Second Resumes

Grads of Life, an initiative run by the Ad Council in the US, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.

Campaign details

Brand: Grads of LifeBrand owner: Ad CouncilLead agency: 22squaredCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

Right now, six million young adults are not employed or in school. Meanwhile, there are four million job openings out there, with two thirds of employers saying they have trouble finding new hires.

The problem? Hiring managers spend an average of only seven seconds looking at a resume. That's a huge barrier to overcome, especially...

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