- 26% of users surveyed block ads on computers and tend to be men 18-34 years old; there are also many respondents (40%) who think that antivirus software or pop-up blockers are ad blockers.
- 17% of consumers not blocking ads are at risk of starting to do so, for the same reasons as current blockers, including a fear of viruses.
- To win consumers back, advertisers must give users control - video skip button, or a rating system - and must ensure site safety by providing guarantees that site and ads are secure.
- In short, implement LEAN principles (Light,...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.