Acura: #RaceYourHeartOut

This case study describes how Acura, Honda's luxury car brand, used the Periscope platform to create a live event right in its audience's news feed on their mobiles.

Acura: #RaceYourHeartOut

Campaign details

Brand: AcuraAgency: Ignition - A Razorfish CompanyCategory: InnovationRegion: NA

Objective

Holiday marketing is a notoriously competitive and crowded space. To stand apart from the rest, Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition that would invoke a sense of nostalgia. Our main objective was to produce a social program that would generate earned impressions through time spent engaging with the brand and ultimately drive consumer traffic to the offers page of Acura.com.

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