Campaign details
Brand: Abu Dhabi National Oil Company (ADNOC)Agency:
Background
In 2015 – 2016, the global oil market crashed. At the time, it was arguably one of the worstoil markets in a generation, causing wide spreadangst among major oil-producing countries and companies – and their people. Along the Arabian Gulf coast, the United Arab Emirates (UAE) was no exception. When prices plunged from $120 to nearly $20 per barrel, the world's 12th-largest energy producer, the Abu Dhabi National Oil Company (ADNOC) – led by its young, new CEO, His Excellency Dr. Sultan Ahmed Al Jaber...