Abu Dhabi National Oil Company (ADNOC): Energy for Life: A Year in Communications

The Abu Dhabi National Oil Company undertook an all-encompassing communications programme to reposition itself after the global oil crisis of 2016-2017 and win back brand love in the United Arab Emirates.

Campaign details

Brand: Abu Dhabi National Oil Company (ADNOC)Agency:

Background

In 2015 – 2016, the global oil market crashed. At the time, it was arguably one of the worstoil markets in a generation, causing wide spreadangst among major oil-producing countries and companies – and their people. Along the Arabian Gulf coast, the United Arab Emirates (UAE) was no exception. When prices plunged from $120 to nearly $20 per barrel, the world's 12th-largest energy producer, the Abu Dhabi National Oil Company (ADNOC) – led by its young, new CEO, His Excellency Dr. Sultan Ahmed Al Jaber...

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