A nation of storytellers must develop its content skills
Content marketing offers the perfect format for Indians to demonstrate their innate storytelling skills, says Virginia Sharma.
Today is an incredible time to be a marketer in India. In many ways, our industry is representative of the country itself- diverse, aspirational and a hotbed for creativity and experimentation.
I relocated back to India in March 2016, after being away for three years, pursuing marketing leadership roles in New York and Singapore. I have been excited about how the marketing function is coming of age in various ways in...