AXE Deo: AI Multiscreen Behavioral Targeting System
Campaign details
Brand: AXE DeoBrand owner: UnileverLead agency 1: PHD TaiwanContributing agency 1: Appier TaiwanContributing agency 2: Vpon TaiwanCountry: TaiwanIndustries: Deodorants, anti-perspirantsChannels used: Mobile & apps, Online display, Online video, Programmatic displayBudget: Up to 500k
Executive summary
The overall penetration of the male deodorant category in Taiwan market sits at 19%. To change men's grooming habits has never been an easy thing; it requires a prolonged engagement strategy.
Due to budget...