AXA PPP Healthcare: Nurturing symbiotic intermediary relationships

Farzana Qadir and Barbara Wright

This article describes how AXA PPP Healthcare, the insurance company, uses an annual research programme to gain in-depth understanding of how the company is perceived by insurance intermediaries.

AXA PPP Healthcare: Nurturing symbiotic intermediary relationships

Farzana Qadir and Barbara WrightHarris Interactive and AXA PPP Healthcare

Summary

In 2009, AXA PPP healthcare reviewed its Distributor Scope programme to ensure it met their business needs. Stakeholder buy-in was critical to the success and impact of the programme, therefore the research process commenced with a stakeholder workshop.

The workshop allowed for anonymous feedback to be immediately debated and ranked, giving each participant an equal stake in driving the future direction of the research.

An annual programme was designed amongst key intermediaries. The objective was to gain an in-depth understanding of...

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