ATB Financial - Amplify: Business

ATB Financial, the Canadian financial institution in Alberta, built a connection with its entrepreneurs and smaller start-ups to increase awareness and sales.

Campaign details

Agency: ATB FinancialAdvertiser: ATB FinancialCategory: Services

Section I — Case Parameters

Business Results Period (Consecutive Months): 9Start of Advertising/Communication Effort: October 18, 2016Base Period as a Benchmark: October 18, 2015 – June 30, 2016Geographic Area: Alberta, Canada.Budget for this effort: $200,000 – $500,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

As a regional Financial Institution limited to Alberta, we're in an industry dominated on one side by large national well-entrenched banks with dominant awareness...

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