Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact
With voice commerce set to hit $40bn by 2021, audio identities not only connect brands with consumers on a new dimension, they are tools enabling consumers to shop, live, and pay in an increasingly digital and mobile world. Setting a new tempo for brand expression, Mastercard launched its sonic brand identity in 2019 – a comprehensive sonic architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct and memorable...