Under The Skin: Connecting Childline to a new generation

Childline, a free counselling service for 9–18-year-olds, launched a campaign in the UK during Anti-Bullying Week to show young people that no matter how they feel on the inside, they're not alone.

Campaign details

Brand: ChildlineAgency: The Gate London

Summarising

There's more to this tale than meets the eye.

On the surface, it's the story of making Childline relevant to a new generation who desperately needed it. On the surface, you see Hollywood production values, exquisite craft, and Radiohead's Creep on the soundtrack.

But we'll reveal the story underneath all that: how a passionate planning team made it all happen on a tiny budget, by making empathy the strategy at every stage of the process.

How Planning used quant data in a totally new way to reveal the emotions...

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