Campaign details
Brand: KFC GlobalAgency: Mother London
Executive Summary
They say two wrongs don't make a right. We agree.
We think it takes three. And we've got the 'inappropriate' strategy, built on 'wrongs', with groundbreaking results to prove it.
Mother and KFC have a long history of thumbing our noses at conventions and expectations (FCK those, am I right?). Which means we are now armed with learnings from previous crises, deep reserves of client-agency trust, and a subversive brand tone years in the making.
So at a time when everything from socialising to advertising was about staying...