Tourism Tasmania: Come Down For Air

Tourism Tasmania, the Tasmanian Government's tourism marketing agency, promoted tourism in Tasmania with its campaign Come Down for Air.

Summary

Tasmania. A wild and whimsical island off the mainland.

The task was to retain this unique soul but scale to deliver 7x growth.

Here and beyond.

Move it beyond a short break away to a place where you take away a way of life and being. Because there is no gap between how you holiday and how we live.

Fueled by some of the purest air in the world. Literally a breath of fresh air.

And we lived that by challenging tourism tropes and conventions and playing cultural branding. All foundations set by planning.

Come Down For Air is...

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