Department of Social Services Phase 2: From deflection to action - the campaign that rallied millions of Australians to help stop violence against women at the start

The Department of Social Services, a government department in Australia, launched a film that showed the damaging impact that offhand excuses for violence can have through the eyes of children.

Summary

Without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.

While Phase One of the campaign Stop it at the Start made us aware of this truth, Phase Two tackled the arguably tougher objectives of getting Australians to reconcile their role and respond. This time, in a polarised climate, full of loud metoo hashtagtivism and on half the spend.

Now reconciling everyday actions and their future impacts is fraught, easy to dismiss and exit out of because they can seem so far off and not...

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