APEC CEO Summit: The Living Logo

This case study describes how the Asia-Pacific Economic Cooperation CEO Summit used economic data to create a new brand identity for 2015's event in the Philippines.

APEC CEO Summit: The Living Logo

PJ de Jesus and Jan Lorraine Cui

Campaign Details

Brand: APEC CEO SummitBrand Owner: Makati Business ClubLead Agency: Havas MediaCountry: PhilippinesIndustry: Business services, Government, social policyChannels used: Email marketing, Events & experiential, Magazines - business, trade, Newspapers, Online display, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Public relations, Social media, Sponsorship - media, Websites & micrositesBudget: 1 - 3 million

Executive summary

The Asia-Pacific Economic Cooperation CEO Summit needed a new brand identity for 2015's event in the Philippines.

The...

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