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Adding diversity into one's ad creative "is not just the right thing to do," says Melinda McLaughlin, CMO at Extreme Reach (ER). "It's good business." Indeed, ads that reflect an audience's likeness have proven to be very effective for many brands, including those owned by P&G, the world's largest advertiser, where Chief Brand Officer Marc Pritchard has been one of the industry's leading proponents of diversity in marketing.
Speaking at the 2022 ANA Multicultural Marketing & Diversity conference, Pritchard made the pointthat 100 percent of the U.S. population's growth over the past 10 years has...