Campaign details
Brand: VerizonAgency: Verizon
Campaign Summary
The experience garnered over 1 billion impressions (over 93% earned media). We averaged over 20,000 visits per day from over 153 countries during our five-week campaign—more than The Met would get pre-pandemic.
The Met Unframed showed that 5G isn't just an incremental improvement, but that it can transform the way people interact with the world's most famous art.
76% of respondents (customers and prospects) who visited The Met Unframed said "Verizon innovates in ways that make my life better," 2.3x more than the general public. 60% reported that the experience...