Verizon: The met unframed

Verizon, a telco brand, collaborated with the Metropolitan Museum of Art to put on a new exhibition, The Met Unframed, to reopen the museum after the COVID-19 lockdown in the USA and to promote Verizon's 5G mobile service.

Campaign details

Brand: VerizonAgency: Verizon

Campaign Summary

The experience garnered over 1 billion impressions (over 93% earned media). We averaged over 20,000 visits per day from over 153 countries during our five-week campaign—more than The Met would get pre-pandemic.

The Met Unframed showed that 5G isn't just an incremental improvement, but that it can transform the way people interact with the world's most famous art.

76% of respondents (customers and prospects) who visited The Met Unframed said "Verizon innovates in ways that make my life better," 2.3x more than the general public. 60% reported that the experience...

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