Campaign details
Brand: Tourism Authority of Thailand X YGGDRAZILAgency: Ogilvy & Mather, Thailand
Campaign Summary
"Amazing Thailand, Amazing Deep Culture" is a collaboration between Tourism Authority of Thailand (TAT) and Yggdrazil to promote new dimensions of Thai tourism through online gaming and website. The campaign is a new formulation that blends what young Gen-Z and Millennial travellers or "SUPERSTITOUS TECHNOPHILES" are most passionate about: travel, gaming and cultural superstitions. Home Sweet Home Episode 2, a horror-adventure game and website, were created to highlight Thailand's Amazing Deep Culture. Actual Thai destinations, beliefs, superstitions, folklore and objects are employed...