Thrive Cannabis Marketplace: Thrive for $20

Thrive Cannabis Marketplace, a cannabis dispensary, launched a campaign in the US to convey an easy, non-stigmatised way for consumers to purchase low-cost, in-house cannabis products.

Campaign details

Brand: Thrive Cannabis MarketplaceAgency: Artisans On Fire

Campaign Summary

We created an innovative, yet familiar campaign that would convey an easy, non-stigmatized way for consumers to purchase the low-cost, in-house cannabis products produced by our clients brand. We came up with the concept of creating a cannabis "value-menu" for consumers to take the tried and true business model of fast-food advertising and apply it to the cannabis industry where consuming habits are very similar on a tight budget.

Marketing Context

The cannabis industry is heavily regulated when it comes to advertising. We needed to first...

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