Responsible Gambling Council (RGC): Check your reflex

The Responsible Gambling Council(RGC), a not-for-profit organization, launched a campaign in Ontario, Canada, to educate young adults about the risks of gambling and encourage more self-aware behaviour around it.

Campaign details

Brand: Responsible Gambling Council (RGC)Agency: Zulu Alpha Kilo

Campaign Summary

Research shows that although young adults think they're in control when gambling, in reality, they're twice as likely to develop a problem. To help them understand the risks, the Responsible Gambling Council created an interactive gaming experience rather than the traditional educational booth often found on college campuses. The game was called Check Your Reflex and used biometric data to demonstrate how we lose control while gambling.

Campaign Goals

Develop an experience to educate young adults about the risks of gambling and encourage safer, more...

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