LEAP Frame: Hershey's Time Square

Hershey's, a confectionary brand, increased sales in the US and visits to the Hershey's Chocolate World Times Square store by creating a social traffic campaign that used location data to target consumers nearby.

Campaign Summary

We extended the digital billboards into two social media campaigns. This furthered the campaign's reach and frequency through targeted media and engaged users on the channels where they were most active.

The first video campaign featured four 30s clips of the digital billboard video and was optimized for increasing awareness of Hershey's Chocolate World among those traveling to New York City. We utilized Facebook's demographic and interest targeting to families interested in chocolate and the city's classic holiday traditions. To ensure we only reach tourists, we then added a layer of location data to target people whose most...

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