KitchenAid Small Appliances: Mix 'N' Match

KitchenAid, a brand of kitchen appliances, increased attention and awareness in Canada by creating a dynamic billboard that mimicked the ever-changing colours of the CN Tower and matched them to one of KitchenAid's colours.

Campaign Summary

KitchenAid creates innovative appliances that help unlock the culinary creativity of their highly passionate target.

As part of its 2019 marketing campaign in Canada, KitchenAid wanted to bring this spirit of creativity to life by showing the stand mixer's potential for personalization in a uniquely Canadian way. To grab attention, we paired their iconic stand mixer with one of the country's most famous design icon, Toronto's CN Tower.

Marketing Context

KitchenAid is the leader in the stand-mixer category with nearly 90% brand share. To find new sources of growth the brand has focused on personalization with different bowls,...

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