Invisalign Clear Aligners: If you know you know

Invisalign Clear Aligners, an orthodontics firm, launched a campaign in the US to drive demand for treatment with a consumer group who usually opted for other competitors.

Campaign details

Brand: Invisalign Clear Aligners®Agency: Starcom

Campaign Summary

To get Teens to ditch wire braces and choose Invisalign®, we brought in Twitch and co-developed animated content highlighting the benefits of having the best gear for gaming and your smile, a first-ever for a medical device on the platform, driving double-digit sales growth.

Campaign Goals

The largest market for teeth straightening is Teens. However, Invisalign Clear Aligner® users were primarily Adults. The Teen market was identified as a significant growth opportunity, and our challenge was to increase the number of Teens ditching wire braces and choosing Invisalign®...

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