HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team

Home Equity Bank (HEB), a financial services brand, and Royal Canadian Legion, an ex-service personnel foundation, used esports to raise money for the Legion on Remembrance Day in Canada.

Campaign details

Brand: HomeEquity Bank / Royal Canadian LegionAgency: Zulu Alpha Kilo

Campaign Summary

Home Equity Bank (HEB) is the only financial services company in Canada that exclusively serves seniors. Its CSR partner, the Royal Canadian Legion, was looking for a way to raise awareness and support for war veterans, especially among younger generations who have no connection to WWII. The challenge of bringing these two generations together on Remembrance Day (the equivalent of Veteran's Day in the U.S.) resonated with us. We were approached by the Legion to work pro bono and helped support a charity...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands