Campaign Summary
On Remembrance Day 2019, the Royal Canadian Legion, a Canadian organization that supports military veterans, recruited the top video game streamers worldwide, on platforms such as Twitch, Mixer, and YouTube, to #PauseToRemember our veterans with a moment of silence.
Marketing Context
Remembrance Day is a significant and sombre day in the Canadian calendar. The poppy is normally supported by Canadians 40+. During the Remembrance Day period, poppies are sold to the public raise funds to veterans.
To ensure the importance of poppies and all they symbolize to the country, the Legion wanted to make their meaning more relevant...