Campaign details
Brand: Head & ShouldersAgency: Ambilhati
Campaign Summary
Our idea to make a mispronunciation campaign start by partnering with the international movie star that logically shouldn't have any problem with English pronunciation: Joe Taslim, as our new brand ambassador. (starred in Fast & Furious and Star Trek Beyond). With him, we kick off the campaign on YouTube by creating a bloopers video of his brand new commercial with Head & Shoulders, where he keeps on saying the brand name wrong over and over again. With the idea "Even Joe Taslim can't say it right, just like...