Goldfish Crackers: Feeding imagination

Goldfish Crackers, a snack brand, launched a campaign in Canada to unlock the emotional relationship that can sustain brand preference, increase relevance and brand equity and increase net sales growth.

Campaign details

Brand: Goldfish® CrackersAgency: Zulu Alpha Kilo

Campaign Summary

In 2021, Goldfish Crackers took on the challenge to unlock the emotional relationship that could sustain brand preference in a crowded category and turned snack time into imagination time by helping kids see the unlimited potential of their own creativity.

We documented three real children's impromptu storytelling while they ate Goldfish crackers. Those "Feed Imagination" stories were brought to life, surprising our young talent, on an outdoor billboard, in a published storybook and as a playable video game launched on Snapchat. Their meaningful experiences were filmed and...

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