Every Kiwi Vote Counts: Meddle in the New Zealand election

Every Kiwi Vote Counts, a non-partisan initiative to encourage overseas voter participation, encouraged New Zealanders (Kiwis) living abroad to vote in the New Zealand election.

Campaign details

Brand: Every Kiwi Vote CountsAgency: Special

Campaign Summary

This is the story of how an unknown entity with a micro-budget used powerful strategic insights to mobilise dismally participating overseas New Zealanders (known as 'Kiwis') to vote in New Zealand's 2020 national Election.

Our provocative creative strategy overcame the barrier of overseas Kiwis believing their votes didn't matter and the election wasn't any of their business. We enlisted a Russian national to embolden overseas Kiwis with their collective influence and incite them to MEDDLE IN THE NEW ZEALAND ELECTION. Infiltrating their social networks and news feeds....

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