Amazon Rainforest Conservancy: The rainforest fire channel

The Amazon Rainforest Conservancy, a charity that works to purchase and secure land in the Amazon to protect and preserve, drew attention in Canada to the plight of the Amazon rainforest and encouraged donations.

Campaign details

Brand: Amazon Rainforest ConservancyAgency: Zulu Alpha Kilo

Campaign Summary

The Amazon rainforest, one of the most ecologically significant environments on Earth is burning at an alarming rate. In 2019, over 47 million acres were destroyed – the highest rate of destruction of the Amazon rainforest in more than a decade. The impact has been devastating. As a result, over 50,000 plant, animal, and insect species have become extinct and over 200 million tons of carbon were released into the atmosphere.

In August, the world watched as severe wildfires ravaged the Amazon rainforest. Shortly after, despite...

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