Acer Predator: Summon Your Strength

Acer, a computer brand, launched a campaign film to showcase its hero products among the gaming community globally.

Campaign Summary

Acer Predator's 2019 Summon Your Strength video campaign wanted to capture the adventure and sense of community that gamers experience together as a tribe at the same time connect it with a pain point many gamers can relate to; overheating. The result is a strengthening of the bond between the Predator brand and its loyal tribe of gamers. Through the use of boldness and humor in expansive, beautifully rendered action scenes, the video shows the struggle of battling the problems of overheating while fighting together as a tribe. The campaign invited gamers around the world to join the...

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