Campaign details
Agency: BMFAdvertiser: ALDI AustraliaCategory: Retail
Executive Summary
ALDI's Perfect Aussie Christmas is a glorious cultural mirror to Australia's franken-Christmas, where Northern and Southern Hemisphere rituals somehow make peace under sun-drenched mistletoe.
The campaign has been a key driver of ALDI's growth over the last five years, and the 2015 campaign won two Silver Effies.
In 2016, we took the Perfect Aussie Christmasto the next level by introducing a family of American Christmas-evangelists who brought a little festive rivalry, and gave Australians a renewed pride in their own unique version...