AEG POWERTOOLS Warranty Campaign

AEG Powertools, the electrical equipment brand, advertised its new six year warranty scheme through a new tag line and a striking colour palette in Europe.

Design consultancy: The Canopy StudioAdvertiser: AEG Powertools

Executive Summary

INCREASE SALES BY PROMOTING THE STRENGTH AND POWER OF AEG POWERTOOLS OVER AN EXTENDED WARRANTY CAMPAIGN.

The Canopy was commissioned by AEG POWERTOOLS to design and realise a multi-disciplinary campaign to promote their new warranty offer, with key emphasis on promoting the strength and confidence consumers can expect from AEG POWERTOOLS, increasing overall brand awareness within the power tool market and increasing sales and website traffic as a direct result of the campaign.

405% INCREASE IN WARRANTY SIGN-UPS

21,000 sign-ups in Q1/Q2 2016 vs 106,000sign-ups...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands