ABS CBN Foundation: Dirty Watercolor

This case study explores how the ABS CBN Foundation, a non-profit, non-governmental organisation, launched a local campaign in Manila, Philippines to raise awareness of the city's polluted rivers, by collaborating with artists.

Campaign details

Brand/Sponsor: ABS CBN Foundation

Title: Dirty Watercolor

Campaign Cost: low-budget (under $100,000)

Campaign Scope: Local

Advertising Agency: TBWA Santiago Mangada Puno

Campaign Start: 05/19/2016

Campaign Ends: 05/29/2016

Campaign Ran: The Philippines

Campaign Description: Awareness building

Campaign Summary

To raise awareness for Manila's polluted rivers and tributaries, we collaborated with artists to produce artwork. The artists used Dirty Watercolors - unique pigments created using water samples from Manila's most polluted rivers. The samples were processed in a laboratory, decontaminated through autoclave and concentrated to produce colors like black, sepia, burnt...

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