Canon: Project Imagin8ion
Grey New York
Create a deeper, more meaningful story for the Canon EOS (Canon's line of DSLR -Digital Single Lens Reflex-cameras) brand in the US that would resonate and generate excitement across all our targets: from still photographers to videographers.
- Engage with the Canon brand on a deeper level
- 220k visits to the site (calculated based on paid media impressions) over the course of the photo contest (May – June)
- 15k photo submissions (calculated based on paid media impressions) over the course of the photo contest (May-June)
- Earn incremental 10% of campaign paid media budget through earned media value over the course of the campaign ($4.3MM; May-March)