Youth demographics in India: Eroding hypocrisy, embracing reality

Abhishek Chaturvedi
Grey Worldwide

Young people are a major human resource in India. They are the key to social change and the driving force for economic development and technology. But harnessing these resources is a major challenge.

One reason may be the inhibitions created by a value system, established by the middle classes as a form of protection during uncertain political and economic times, which prefers to stick to the rules laid down by family for success and which frowns on young people plunging into new fields.

But with over 65 years of mostly smooth democratic governance, there has been a change of focus from collective to individual, mass to exclusive and from social to self. This change, evident largely in metropolitan India, is laying the foundations of a paradigm shift in the country’s value system.

Generation Fizzled Rebel

This group was born between 1975 and the early 1980s and retains a youthful outlook on life despite being in their 30s. They compromised their self-identity, adhering to the grind imposed by parents in order to become a doctor or engineer, and are now doing what they couldn’t do during their teen years or as young adults.