Nissan GB: Your 2nd Nissan

This UK DM campaign for Nissan's new Qashqai urban SUV aimed to persuade existing Nissan owners to replace their non-Nissan second car with a Qashqai.

Nissan GB: Your 2nd Nissan

Indicia and TMW

The team

Janine Woodcock, Clare Mason, Catrina Law, Zoe Yardley, Danielle Roberts, Chris Hudson, Roz Hase, Tom Wharfe, Al Hutchison, David Parker.

Other contributors:

Indicia – Strategy & Data Planning, TMW – Creative & Production.

How did the campaign make a difference?

This pioneering data strategy was a first for automotive, building a base of existing customers willing to replace their non-Nissan second car with a new Qashqai. The programme generated over £2.5m for an overall ROI of 5:1, with a staggering 7:1 ROI from loyal customers who now have two Nissans....

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