2020: Creating insights-based explorative future scenarios
Annette BöhmerDeutsche Telekom, Germany
Introduction to the creation center
The Creation Center is the creative think tank at Deutsche Telekom that works as an in-house agency-like division with internal and – selectively in co-operation/ joint ventures – also with external partners. Its physical home is in Berlin at the Telekom Innovation Laboratories (T-Labs). In the past five years the team has built a strong bridge between research and business by supporting product as well as strategic managers in developing new customer centric product concepts and future strategies. By doing so, the team contributed...