Solidarités International: Water & Ink

Campaign details

Company Name: BDDP Unlimited
Country: France
Client name: Solidartés International
Entry category: Non-Profit Organizations and Non-Government Bodies
Dates run: The Campaign ran from 17/3/2011 to 31/12/2012

Campaign summary

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited rolled out a campaign to build awareness of the scourge of unhealthy water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world's leading cause of death.

Objectives

The public is not aware of the problem and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.

Strategy