Mythbuster: Choose words carefully
Les Binet and Sarah CarterDDB
Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them... like the way people use words.
Regular readers of this column may have noticed a recurring theme over the past two years: the annoying ways that marketing and advertising people use language. Our industry is by no means uniquely guilty of this. In his 1946 essay Politics and the English Language,George Orwell listed “worn out and useless words”, and bemoaned how bad language stopped people...